Digital Marketing Training - 2019

ONG JADE organized, in collaboration with Gasy Tech and Book News Madagascar, a digital marketing training that ran from July 26 to August 3, 2019. The sessions were held at the CRJS (Centre Régional de la Jeunesse et des Sports) and at the CNAM (Conservatoire National des Arts et Métiers), respectively, with two different trainers. The first part of the training, led by GasyTech, focused on the use of Prestashop, software widely used in the French-speaking market. The second part, led by Book News Madagascar, covered the theoretical foundations of digital marketing and SEA (paid search), such as Google Ads, among others.

This training attracted 13 participants, including 10 members of the Gasseo platform. Digital marketing training has become essential for any business wishing to remain competitive in an ever-changing market. Thanks to this JADE initiative, participants were able to acquire new skills to improve their online visibility and generate online revenue.